#039: Why I Don’t Believe in Niching Down or Pleasing the Algorithm

In this episode, I shared Why I Don’t Believe in Niching Down or Pleasing the Algorithm.

This may be a bit of a controversial topic for some people, but I’m okay with that.

In my community, we get together every day to mastermind about our marketing strategies and many of us are getting great results with short form video right now (Instagram Reels, TikTok, Facebook Reels and YouTube Shorts).

Because these short form videos are all the rage right now, it’s literally easier than ever to create content and to have it pushed out to the people who you can help with your work.

But one thing I see people doing constantly, is creating content simply to manipulate the algorithm, rather than creating content that comes from your heart and allows your audience to get to know you and what you stand for on a deeper level, and ultimately content that will move the needle for your audience members.

So, in this episode, I’ll talk about my take on creating more meaningful content, rather than just creating stuff in an attempt to please the algorithm.

I also shared why I don’t believe in niching down (unless it feels in alignment for you)… and why I’ve always come from the school of thought that the best way to build a loyal following online is to share yourself fully.

Enjoy the episode!

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