The Home Business Academy – Overview

In Community, Online Marketing, Tech/Geek, Videos by Amy13 Comments

I’ve been getting some questions from folks lately who are wanting more information about the Home Business Academy, so my goal in this post is to clear up all of your questions for you if you have some.

The other goal is to get the principles of this company in front of the people who may not even have any questions about the Home Business Academy, because they haven’t even heard of us yet.

I was chatting with one of the founders, Paul Hutchings, this morning on Facebook.

It was in regard to this post that I posted on New Year’s Eve, after being on a Home Business Academy webcast the night before.

We were realizing that no matter how many good things we have to say about the HBA (Home Business Academy), it will be hard for people to really realize how good they have it here, unless they’ve been through some of the turmoil that many of us have experienced in the home business industry.

That turmoil is literally what the Home Business Academy was founded because of. Paul and Mike (the Founders of the HBA) were tired of having compensation plans changed after having built teams in other companies, or having the ownership change, or the companies shut down.

They were tired of having to make promises that they may or may not be able to keep, because the control wasn’t in their hands, and having the destiny of the people they brought in be left up to the higher ups in the company who often didn’t have everyone’s best interest at heart.

One of the things that attracted me to the Home Business Academy is that Paul and Mike are the real deal. They are not only some of the best marketers in the online space and 7 figure home business earners, but they live with the utmost integrity and passion and generosity and concern for the well being of others.

They are just flat out REALLY good guys. And BRILLIANT, too.

Anyway, I could go on for days about their incredible intentions, but let me get to some of the details about what the Home Business Academy is first.

Here are some of the things I will cover in this post. Feel free to use these links if you want to skip ahead:

I’m also including the footage from that Home Business Academy New Year’s webcast for you, so that you can get a better idea of what the HBA is all about. It was a long webcast so I am providing the time stamps below the video so that you skip around if needed. I’m also including some clips of the testimonials /community and the compensation plan separately below to make it easier for you. Although it’s long, this webcast replay really does a great job of letting people see inside of the Home Business Academy, so I recommend watching these video clips if you are seriously wanting more information about the Home Business Academy.

The Home Business Academy- Complete Overview (New Year Webcast Replay)

Click here for more information about the Home Business Academy.

Click here for more information about the HBA Funnel Builder.

00:04 The vision of the Home Business Academy
01:06 Paul was able to retire in 2019 at the age of 40 thanks to the Home Business Academy
04:30 72 people earned a commission in 2019 with the Home Business Academy
05:30 How the Home Business Academy is making a positive difference in the world
06:20 For every product sold in the HBA, money is donated that feeds 1 child 4 days worth of meals (through Feed My Starving Children)
11:40 The Home Business Academy’s transition to a new funnel builder product in 2019
14:45 The Home Business Academy is in it’s fourth year in business
15:45 The theme of the Home Business Academy for 2020
16:15 Connections, Content, Community, and Cash are the theme for the Home Business Academy in 2020
17:45 Todd G shares one of his secrets for selling the Home Business Academy products
21:50 The daily mastermind calls of the Home Business Academy
22:10 Major Definite Purpose Self Confidence Formula- used daily on the HBA mastermind calls
28:00 What vehicle will you drive to get to your goals in 2020?
29:52 Some things that are good to look for in an income vehicle
34:32 How to break down your financial goal to figure out how many sales you need to make to hit it (Home Business Academy sales used as an example)
42:49 The topic of Connections in the Home Business Academy
42:56 The Home Business Academy is a community of heart centered leaders
47:37 The Launching Your Business training inside of the Home Business Academy
52:30 The topic of Content in the Home Business Academy- Content you consume vs content you create
57:43 The topic of Community in the Home Business Academy
1:02:11 The 3 most important types of content that you can create (training available in HBA Premium)
1:03:20 the HBA Syndication network for blog posts and YouTube videos
1:08:45 The HBA Funnel Builder can be used inside of your content to capture leads
1:09:16 A good community is always inviting you to be around the community
1:09:30 The Home Business Academy creates a campfire atmosphere through their community
1:09:36 The Monday night marketing masterminds for Home Business Academy members
1:10:14 Daily mindset calls are available in the Home Business Academy
1:11:11 Private Facebook group for Home Business Academy members
1:12:05 The Home Business Academy live events
1:15:00 If you want to have a business that lasts, you cannot neglect community
1:18:30 The topic of Cash in the Home Business Academy
1:19:00 Breakdown of the Home Business Academy compensation plan
1:20:00 Information about HBA Premium
1:23:00 Information about the Financial Literacy Academy
1:34:00 Why we are proud of the Home Business Academy
1:34:46 We have good intentions in the Home Business Academy
1:37:03 Home Business Academy testimonials from members

What Is The Home Business Academy?

The Home Business Academy is a heart-centered group of home business entrepreneurs, united in the dream of helping people build incomes from home, intent on doing it in a way that makes the company and the people around it’s community members better in the process.

The vision of the Home Business Academy is Freedom Through Principle Centered Leadership.

The founders Mike & Paul have collectively earned over 2 Million dollars from home, and they, like many others, became frustrated with the negative aspects of home business they encountered along their journey.

Here are some of the things that Paul and Mike had in mind when they created the Home Business Academy, and what the business model inside of the HBA is based on:

The Goal of the Home Business Academy

The goal of the Home Business Academy is to provide a business model that offers all of the good with none of the bad so that people can build a business from home and feel good about it. To give people something that they can build and truly be proud of.

Is the Home Business Academy a Network Marketing Company or MLM?

Nope. The Home Business Academy is NOT a network marketing company or mlm.

The HBA is a company with an extremely generous affiliate payout (80% commissions).

The reason they are able to pay out such generous commissions is because the commissions are NOT spread out through multiple levels like they are in network marketing.

They offer a one level payout to people based on their personal efforts. The nice thing about this is that, not only can we earn 80% commissions on our sales (and 2 of the products provide residual payouts), but we are not dependent on anyone else’s efforts.

Every affiliate is in full control of how much income they generate because nobody is relying on a team to produce results.

The other great thing about the fact that the Home Business Academy is not a network marketing company, is that we, as affiliates of the HBA, have the ability to HELP people who are in a network marketing company, by:

  1. Providing the tools and training they need to succeed in the company they are in and
  2. Giving them another stream of residual income that they can earn while they are building their MLM business.

It’s a win-win.

Personally, I only get behind things that allow me to really make a difference for people. I love the Home Business Academy because it allows me to do this without feeling like I have to convince people to leave the network marketing business that they are currently building and loving. I can just help them build it.

What Makes The Home Business Academy Different?

Here are some of the things that make the Home Business Academy different than other companies in the online business space:

What Products Does the Home Business Academy Offer?

The Home Business Academy has a very simple business model. They offer 3 products and they all pay a straight 80% commission, as long as you own the product. Here’s a quick description of each of HBA products:

Funnel Builder

Our front end product is the HBA Funnel Builder. It’s one of the best platforms I’ve worked with, and I’ve pretty much used them all over the last 15 years. It costs much less than the others (only $25/month) and people are purchasing like crazy now since so many people are paying anywhere up to $297/month and this does everything the others do (including membership sites and checkout pages, etc for no additional cost).

It’s basically a no-brainer for anyone who is doing any type of marketing online, and something that’s great and easy to offer to people who are building a business in any company.

You can see a demo, etc here.

HBA Premium Membership

The HBA Premium membership has all of the marketing training you will ever need to be successful with YouTube, Facebook, blogging, etc. We also have weekly masterminds where people share what they are doing RIGHT NOW to get results. It’s awesome.

This membership is $125/month and pays $100/month in residual commissions for each person you refer.

You can actually try it out for just $1, so I recommend jumping and and seeing what it has inside. It’s pretty cool.

Financial Literacy Academy

We also have the Financial Literacy Academy which is awesome and helps people learn how to invest, do proper bookkeeping, save money on taxes, etc. This is something that is super helpful for all entrepreneurs for sure.

When you join HBA, you will be given the opportunity to grab the Financial Literacy Academy for 50% off for the first week once you join. And you will still earn a full 80% commissions on that as well, even if you come in at a discount (so $400 or $800 commissions per sale depending on if someone purchases at full price or the discount).

That’s it, 3 products. They all pay 80% commissions, as long as you own them.

Most people come in with at least the Funnel Builder and HBA Premium, so as long as you own those 2, you would earn $120/month residual income on each person you refer. And then if they purchase the Financial Literacy Academy, you would earn and additional one time $400 or $800 commission.

What Is The Compensation Plan Inside of The Home Business Academy?

It’s very simple actually, and I explained it a bit in the section above. In a nutshell, we have 3 products and the all pay an 80% commission, on one level only, to the affiliates.

Here’s another part of the webcast where Mike breaks down the compensation plan.

Home Business Academy Products & Compensation Plan

Here are the rules of the Home Business Academy Compensation Plan:

  • There are 3 products and they all pay 80% commissions
  • There is only one level
  • You have to own the product to earn commissions on it.

That’s it.

You can learn everything about the HBA and how the affiliate program works here. There’s a lot of info on the page, but I really recommend watching the video as well.

The Founders of The Home Business Academy

The Founders of the Home Business Academy are Paul Hutchings and Mike Hobbs.

In the fall of 2016 Paul and Mike decided they’d had enough and made a decision to step down as leadership council members and walk away from the company they were building to help Be The Change, they wished to see in the world.

They founded The Home Business Academy with the intention of creating for themselves and others, a business model that had everything they loved without the negatives. 

These guys are personal friends of mine who I have worked beside in other companies and shared stages with. They are some of the nicest, most passionate guys I have ever met, and SO brilliant.

When you participate in the weekly masterminds inside of the HBA, you will get some training that you can’t find anywhere else, because these guys literally show you EXACTLY what they doing right now to get results.

Mike is also one of the best teachers I’ve ever followed. Even before the Home Business Academy came into existence, I started following Mike many years ago to learn some the online marketing strategies that I still use today.

Mike also does a lot of the tactical training in the back office of the Home Business Academy premium membership and the Funnel Builder Academy. His tutorials are thorough and SO easy to follow. He just has a real knack for breaking things down and simplifying them in a way that anybody can understand.

Every day I feel grateful that I get to learn from and rub elbows with these guys.

The Home Business Academy Community

The Home Business Academy, to me and many of us, feels like a family.

We have a Facebook group where we interact daily and there really is a one for all and all for one mentality in there.

One of the decisions that Paul and Mike made when they began the Home Business Academy, was to treat everybody in the community equally, regardless of how much money they are earning. It’s a level playing field inside of this community and everybody is treated equally.

There is an incredible amount of support provided inside of the HBA community, and nobody ever has to feel like they are in this on their own.

We also have a weekly mastermind that is invaluable. Every Monday night, all HBA Premium members are invited to participate and the people that are getting results in any of their current marketing strategies share what they are doing with the community so that everybody can benefit.

It’s been so awesome to watch some of the member’s ideas grow after putting them out into the HBA mastermind and getting feedback, as well as having some of the other community members try them and tweak them until they gain traction.

This mastermind provides a level of training that you simply can’t get inside of a training course, because everyone is working together to invent new ways of getting results and the strategies are being taught in real time.

Here are some of the testimonials from myself and others inside of the Home Business Academy. And in the video, Jim (one of the members of the HBA) also shares how one of the new strategies that was invented inside of one of the weekly masterminds is working for him in his business.

Home Business Academy Testimonials & Community

And, as you’ll hear Paul say in this video, what’s really great about the HBA is that,

“Nobody gets hurt here. Everybody wins.”

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.

~ Margaret Mead

How the Home Business Academy Gives Back

For every $100 paid in commissions, the Home Business Academy donates enough money to feed 1 hungry child 4 days worth of meals.

As of the day I am writing this post 72,062 meals have been provided to hungry children thanks to the HBA.

The organization that the Home Business Academy donates to is called, Feed My Starving Children. You can learn more about FMSC here:

Final Thoughts About the Home Business Academy

As I mentioned in the video above on the New Year mastermind, I literally thought I was done with the home based business industry after being burned in the past by a lack of integrity in company leadership. As a single mother (and a person with very high standards), I’m very careful about where I choose to hang my hat.

I’ve never second guessed my decision to be a part of the Home Business Academy, and I’m so happy to have found my people, my family, and my home on the noisy internet.

And, if you know me at all, you know that what I love to do more than anything else in the world is to help people succeed with income streams that can be earned from home so that they can spend more time with their families, like I have been able to do as a single parent.

If this is something that appeals to you, I’d like to invite you to come work with me inside of the Home Business Academy.

And, if you have any questions at all that I can answer for you, please don’t hesitate to leave me a comment below and I’ll get those answered for you.

I look forward to meeting you real soon.

And remember, YOU get to design your ideal life… everything is possible, you just need to give yourself permission to have it all.

I love you,

Are you open to looking at a way to generate income outside of what you’re currently doing?

If so, you may want to take a peek at this unique & profitible business idea.


  1. Wow. This review is incredible. The thing I love most about it, is you captured the heart of the company and of our community – which, at the end of the day – is where our real power lies.

    Everything you shared in this post is 100% accurate – AND- The feeling that comes through reading your words, and seeing the videos is spot on with what we are endeavoring to create. A community of heart-centered Freedom Crusaders… A community of people who live and work according to principles – striving to help each other and treat others as we would wish to be treated ourselves. A community of people doing work that matters, making a real difference for those within our spheres of influence and also being a positive force for good in the world at large at the same time.

    I’m SOOOO thankful to be working with you Amy. Thank you for your leadership and for all you’ve done already to teach us, inspire us and help us believe even more, that what we’re doing is right and good.

    To freedom and beyond,


    1. Author

      Thanks, Paul. That’s exactly why I knew I needed to get this webinar replay out into the world. It does such a good job of conveying what this company and community are really about.

      At the end of the day, the heart of the company, the generosity, the integrity, and the people are the most important elements, in my opinion. Anyone that watched these videos will see that this is the real deal in all of those areas.

      Thanks so much for your leadership, your friendship, and for taking the time to review my overview of your AMAZING company.

  2. Awesome review Amy! Love how you broke it up into the different parts of The Home Business Academy. Thanks for your leadership and all you do for our community! You Rock!

    1. Author

      Thank YOU for your leadership, Mike. You seriously are one of the best trainers I’ve ever come across. I’m so glad to be able to refer people to the Home Business Academy to get trained by someone as knowledgeable and incredible at teaching as you are. You have a way of breaking things down that makes it so simple for people to follow. It feels good to refer people here to get taught by the best and to to be able to learn so many powerful marketing strategies all under one roof.

  3. Such a great review Amy. Super comprehensive. I’ve been with The Home Business Academy for quite some time now and I absolutely love it. Such great heart, vision and people. Feels like a breath of fresh air. Super grateful to be able to work with leaders like you too.

    You left no stone un-turned in this review. Well done!

    1. Author

      Thanks, Todd! Working with leaders such as yourself is one of my favorite things about being in the Home Business Academy. Thanks for all of the value you bring to the table every week! And thank you so much for stopping by. 🙂

  4. Amy – what a great review on the HBA and its products. I think both Paul and Mike are super awesome and have been following them for years. They are truly extraordinary guys in this industry. One thing that I love that you mentioned is this, “treat everybody in the community equally, regardless of how much money they are earning”. That’s huge. In this industry, the leaders only seem to pay attention to you if you are earning them huge amounts of money. But I love this mentally and not surprising though coming from two great guys who live and work with integrity. This is truly a breath of fresh air. 🙂

    1. Author

      I 100% agree, LT. Paul and Mike are the real deal. We are in good hand here for sure. And, yes, I LOVE that everyone is treated equally and that it’s a total level playing field. It’s unique in that way for sure. Thanks so much for your feedback and for stopping by, LT!

  5. Hello Amy,

    I would to ask about the HBA Premium. I’m gonna pay $125 a Month and I know theres a lot of training involved in that Program, but for how long am I going to study and apply the skills and techniques inside the HBA Premium. I have bought some programs in the Past with Affiliate Marketing and they do take a while of learning and applying because some of it does require some website + seo + good content + hire a writer to write + facebook ads and google ads. It usually takes 3 months to absorb and apply the program and the results sometimes may take for a year to actually get real results for your website to rank up and be seen. So how is this HBA Premium different from this programs? Lets say for example Wealthy Affiliate? Email me pls, Would love to hear from you Amy.

    Thank you.

    1. Author

      Hi Fred, many (most) of the strategies taught inside of HBA Premium can be learned and applied right away, as in the same day. There’s nothing that takes several months to learn. And it’s all broken down into easy to follow videos that are shorter, so you can just go at your own pace. I think you will be amazed and so happy once you get in there and see it for yourself, and become a part of this incredible community. It’s seriously the best.

  6. Hi Amy!

    As you know, I’ve been working on my own updated review of HBA, and so I’m checking out all the other high ranking reviews of HBA in the process, and of course, I found your review again. 🙂 I can’t believe it’s been 2 years since I saw this last and commented.

    We’re still here! Growing, building, learning, loving and serving together! WAHOOOO! HBA is doing what it’s supposed to be doing – being the tree it’s meant to be, and this is no small part, thanks to YOU and your heart and service.

    Thank you, thank you, thank you for Amy Starr Allen! The HBA wouldn’t be The HBA without you!

    Aside from wanting to thank you, yet again… 🙂 I also wanted to commend you on this post – again.

    First off, it’s STILL ranking well on Google and providing such great information for people on our company, so thank you for being such a wonderful ambassador for our company, community and message.

    When I read your words, I can’t help but notice that you do such an amazing job at expressing the true message of what our company is and who it’s meant to serve.

    Thank you so much for that.

    The other thing I notice about your post, versus all the others I’ve read – is that you do such a wonderful job of catching the hearts of people, right from the start.

    This isn’t just a post filled with information, facts and figures.

    It’s a post filled with emotion, heart and authenticity.

    Just beautiful.

    I can’t tell you how thankful I am to know you and to have the chance to be friends with you, working together, on something great!

    Something that inspires us just as much today, as it did 2 years ago, and years before that.

    You and HBA are a gift. And we are gifts to each other.

    In love and gratitude,


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