As an online marketer, you may have heard the term split testing (or A/B/ testing, or A/B split testing).
Basically, split testing is a marketing strategy that allows a person or a business to test 2 different options of ads, emails, capture pages and other components of a marketing campaign against each other by driving traffic to both and seeing which one ends up with the highest conversion rate.
Split testing is one of the easiest ways to optimize your capture pages and ads and getting the most bang for your buck with any type of paid advertising.
I shot a quick video to demonstrate how to do a split test with capture pages inside of the software that I use to create my capture pages and funnels.
The platform I’m using is called the HBA Funnel Builder. The HBA funnel builder makes the A/B split testing process extremely simple as you are about to see in this demonstration.
Regardless of which funnel building platform you are using, there will most likely be a split testing feature built in, so if you are not currently using split testing in your marketing, this video will help you see the power in it.
**Keep in mind that some platforms do require an upgrade in order to use the split testing capabilities.
Simple A/B Split Testing with the HBA Funnel Builder
And, as I mentioned in the video, this feature is included in the price of the funnel builder, there are no upgrades required. You get the split testing, membership sites, checkout pages, and more, all for only $25/month.
I hope this has answered some of your questions about split testing. And maybe it was a breath of fresh air to see how simple split testing can actually be when you have the right tools.
If you still have questions about split testing or the HBA funnel Builder, leave me a comment below and I will be sure to get them answered for you right away.
p.s. I’d love to help you generate more leads for your business! If that’s something you are needing and wanting, here’s access to a F.REE lead generation system. Grab it, set it up, and hit me up if you have any questions.