what is split testing hba funnel builder

What Is Split Testing? (and a Quick Demo)

In Online Marketing, Social Media, Tech/Geek, Videos by Amy5 Comments

As an online marketer, you may have heard the term split testing (or A/B/ testing, or A/B split testing).

Basically, split testing is a marketing strategy that allows a person or a business to test 2 different options of ads, emails, capture pages and other components of a marketing campaign against each other by driving traffic to both and seeing which one ends up with the highest conversion rate.

Split testing is one of the easiest ways to optimize your capture pages and ads and getting the most bang for your buck with any type of paid advertising.

I shot a quick video to demonstrate how to do a split test with capture pages inside of the software that I use to create my capture pages and funnels.

The platform I’m using is called the HBA Funnel Builder. The HBA funnel builder makes the A/B split testing process extremely simple as you are about to see in this demonstration.

Regardless of which funnel building platform you are using, there will most likely be a split testing feature built in, so if you are not currently using split testing in your marketing, this video will help you see the power in it.

**Keep in mind that some platforms do require an upgrade in order to use the split testing capabilities.

Simple A/B Split Testing with the HBA Funnel Builder

You can learn more about the HBA Funnel Builder and grab yours here.

Register for Amy’s free 5 Day Attraction Marketing Challenge here.

And, as I mentioned in the video, this feature is included in the price of the funnel builder, there are no upgrades required. You get the split testing, membership sites, checkout pages, and more, all for only $25/month.

You can get a full demo of the funnel builder here.

I hope this has answered some of your questions about split testing. And maybe it was a breath of fresh air to see how simple split testing can actually be when you have the right tools.

If you still have questions about split testing or the HBA funnel Builder, leave me a comment below and I will be sure to get them answered for you right away.


p.s. I’d love to help you generate more leads for your business! If that’s something you are needing and wanting, here’s access to a F.REE lead generation system. Grab it, set it up, and hit me up if you have any questions.


  1. Hello Amy – I have used other funnel builders before and split testing was not THAT easy. That’s pretty incredible for sure!! 🙂

    1. Author

      Hey LT, I know, right? Who knew it could be so easy! There’s really no excuse NOT to do it with this tool. Thanks for stopping by!

  2. Amazing that you can do split testing with such a low cost tool. Love it! And it looks easy too. one of the things that sometimes holds people back from split testing is that it’s complicated… not so with the HBA Funne Builder.. how cool!

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