The Importance of Having a Strong ‘Why’ (And Something I Recently Added To Mine)

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The Importance of Having a Strong ‘Why’ (And Something I Recently Added To Mine)

having a strong whyHaving a strong ‘Why’ is a crucial component of being successful… especially for any type of entrepreneur.

Knowing that you want to have a lot of money is not a good enough Why… you need a solid reason that you can get emotionally connected to that will inspire and motivate you to be consistent and persistent in your business and drive you toward success.

In this video, I share my Why with you… including a new part that I recently added to my ‘Why’ that is driving me – big time- to be successful right now.


Another part of my ‘why’ that I didn’t mention in the video is helping my team succeed.

(If you’re interested in learning about the business I’m doing to create my dreams, make my ‘Why’ a reality, and help my team make their ‘Whys’ a reality, click here. )

The thing that drives me the most in my life is helping others… that’s why all of the apects of my ‘why’ revolve around helping others.

What’s your ‘Why’?

I wrote a post a few months back that goes into detail about how to create a powerful why that will cause you to be unstoppable. You can read all about it here. I suggest reading this post and then sitting down and getting REALLy clear about what drives you in your life.

It’s different for everybody… yours might be COMPLETELY different than mine, and that’s okay. 🙂

Emotion – The Key Ingredient to Having a Strong ‘Why’

When coming up with your ‘Why’, the main thing you want to focus on is finding something that has emotion connected to it. It ought to be something that you can literally embody, something that maybe even brings tears to your eyes when you think about it.

Many people make the mistake of created a ‘Why’ along the lines of “I want to have more money in my life” or “I want to be rich.”

These types of statements have no emotion behind them, and more than likely wanting money alone will not propel you into success in your business.

So, in order to create a strong ‘Why’ ask yourself,

“What will the money provide for me in my life?”

You can ask this question in response to your answer as well… and just keep asking it and peeling of more and more layers of the onion until you hit the emotional place at the bottom of all of it.

I challenge you to give it a try and see what comes up for you. And then I’d love to hear what you come up with. Please leave your ‘Why’ in the comments below.


Please let me know if you have any questions about the importance of having a strong ‘why’ or how to create one, and leave your comments, feedback, and your ‘Why’ below. 🙂


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To Your Success,

Amy Starr Allen


p.s. I look forward to having you on the team…. get started here.




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