If you do any type of marketing online, chances are you’ve tried your hand with video marketing.
Maybe you’ve been successful in your video marketing effortsâ€¦
..or maybe you’re wondering,
“Why is it that I see so many people having success with video marketing, but my videos just don’t convert to sales? What am I doing wrong?”
In this article, I will break down the 9 Essential Elements of an Effective Sales Video. I will help you to eliminate all of the guesswork when it comes to creating powerful videos that get results for you in your marketing.
The 9 Essential Elements of an Effective Sales Video
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Hereâ€™s a little more detail about each of the 9 Essential Elements of an Effective Sales Video:
The first component to a successful video is the lead-in. This consists of the first 1-2 minutes of your video and it’s a crucial piece of the equation.
It’s been shown that the majority of people will click off of a video in the first 8 seconds.
What does this mean?
It means you literally have 8 seconds to capture the attention of your viewerâ€¦ that’s it.
So, if you don’t captivate your audience in the first 8 seconds of your video, chances are that they will never see the whole thing. And your videos will certainly never produce a result for you if nobody’s watching them, right?
2) Value Contract
This is where you let your viewer know what’s in it for them if they watch your video.
This is where you get to make a promise as to what value will be given in your videoâ€¦ and it what will make your viewer want to stick around tip the end.
For example, if you are creating a video about Search Engine Optimization Tips, you could say something along the lines of,
“If you are currently struggling to get your blog posts and videos to rank on the first page of Google, stick around because in the next 10 minutes I will show you 10 Ninja SEO tricks that will help you get your content to rank within 48 hours.”
3) Establish Authority
This will take a little more effort when someone that doesn’t know you (cold traffic) is watching one of your videos. Chances are that if someone has come back to watch one of your videos after seeing one in the past, you’ve already established authority with them.
But, if they have no idea who you are, it’s important to establish authority by sharing some of your achievements with them. However, it’s important to share what you’ve accomplished without sounding like you’re braggingâ€¦ because bragging will have the opposite effect that you’re looking for and turn your viewers away.
Having tangible proof of some of your achievements is important. This way, your viewer doesn’t have to simply take your word for it, but you’re giving them actual PROOF of your success and therefore a good reason to listen to you.
You can do this with social proof (testimonials from people who have worked with you, screenshots of Facebook posts people have made about you, etc) or visual proof such as a picture of you with a big check on stage.
The key is to provide tangible proof for your audience to establish credibility with them.
5) Story Thread
It’s important to share your story (or pieces of your story) with your audience. This is what will help your viewers relate to you and help them to see that if you can have success, so can they.
People like to do business with people who they feel they know, like, and trustâ€¦ and telling your story is the quickest way to become relatable in the eyes of your viewer.
6) Provide Value
Teach your audience somethingâ€¦ this will provide value for them. If people feel like they’ve received value from your video, they are much more likely to trust you and want to do business with you, and also way more likely to come back and watch more of your videos in the future.
Providing value is a great way to build a loyal followingâ€¦ a tribe of people who will join you and follow you everywhere you go.
7) Risk Reversal
The less risk involved in a purchase, the more likely your viewer is to buy from you.
Therefore, it’s important to do risk reversal in your videos.
Risk reversal is simply letting your audience know that you stand behind whatever it is that you’re selling, and that you will provide a 30-day money-back guarantee (or something of the sort) to help them feel like there’s no risk to them in purchasing from you.
It’s not only important to let your viewer know the price of whatever you are selling, but to also let them know the actual VALUE of it.
For example, if you are selling a marketing course, you could tell your audience that it’s actually worth $3000 based on the time and resources it took you to develop the knowledge to deliver the information and how much money you’ve already made by applying the knowledge in your own businessâ€¦ but that you are going to gee it to them today for the low price of $47.
Be sure and justify why you are able to give it them for such a low cost so that the actual price doesn’t detract from the value of the product in their eyes.
9) Call To Action
Human beings need to be directed and literally told what to doâ€¦. so don’t be afraid to ask for the sale.
Simply tell them what action they will need to take next, for example,
“Click the link below for instant access.”
To make your call to action even more powerful, you can point below you (or to the right, or wherever your link to buy is). And, you can also add text on the video itself.
It’s also important to make sure that the link or the button is easy to find on the page and is obvious for your viewers so that when you detract them to take action they can do it easily.
There you have itâ€¦ the The 9 Essential Elements of an Effective Sales Video.
You should see a noticeable difference in the results of your video marketing once you start using these essential components in your videosâ€¦ and I can’t wait to hear about your results.
Did you receive value from this article?
Any experience about what’s worked for you in your sales videos that you’d like to share?
If so, let me know in the comments below.
Have a question?
Leave it below and I will answer it right away.
Amy Starr Allen
Founder of the Next Level Mastermind
Have questions about The 9 Essential Elements of an Effective Sales Video? Please leave them below in the comments stream and I’ll get them answered for you right away.
P.s. Ready to reclaim your life?
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Excellent post! So much good stuff in here
Thanks, Andrea. Glad you enjoyed it.
Thanks for reading and commenting!
Wow…Thanks Amy..I can no see so clearly the missing components of videos I’ve been doing. I am so grateful you’ve given me a roadmap to follow (so to speak) in creating my future videos. Blessings, 🙂
Awesome, Regina. Glad it was helpful!
Let me know if you see a difference with your conversions after following this ‘roadmap’. I’d love to hear. 🙂
Awesome post! Thank you Amy. Definitely bookmarking this post. 😀
Glad it helped, Jackie! Do bookmark it and come back often.
Thanks for stopping by, and for leaving a comment! 🙂 xo
Fabulous tips Amy. Thanks for sharing.
Happy to help, Michelle. Glad you enjoyed the post.
Thanks for reading and leaving a comment! 🙂 xo
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