As an online marketer, you may have heard the term split testing (or A/B/ testing, or A/B split testing). Basically, split testing is a marketing strategy that allows a person or a business to test 2 different options of ads, emails, capture pages and other components of a marketing campaign against each other by driving traffic to both and seeing …
5 Keys to Using a Marketing Funnel
What are the 5 Keys to Using a Marketing Funnel? When it comes to marketing on the internet, using a marketing funnel is the key to successfully generating targeted leads. What is a Marketing Funnel? In internet marketing, a marketing funnel is a conceptual system of obtaining customers through initial contact and offerings and retaining them through offers that add value …