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What Is Split Testing? (and a Quick Demo)

In Online Marketing, Social Media, Tech/Geek, Videos by AmyJanuary 7, 20205 Comments

As an online marketer, you may have heard the term split testing (or A/B/ testing, or A/B split testing). Basically, split testing is a marketing strategy that allows a person or a business to test 2 different options of ads, emails, capture pages and other components of a marketing campaign against each other by driving traffic to both and seeing …

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