If you are building any type of a business online, youâ€™re probably aware that lead generation is one of the most important activities that needs to happen on a daily basis in order to grow.
No leads = no business.
And there are literally endless ways to generate leads online.
Some cost money and some donâ€™t, some are faster than others, some stand the test of time, some generate higher quality leads than othersâ€¦ they are all different.
Lead generation is definitely not a one-size-fits-all game.
Certain strategies work better for some, and other strategies work better for others. Which strategy you choose is really a matter of personal preference.
My favorite way to generate leads for my business is (and always has been) content marketing.
I LOVE creating content for my audience and being able to generate free leads with it.
As a matter of fact, right now all of the leads that I’m generating for my business come directly from my YouTube channel and my blog. These are all 100% free leads from content marketing.
In this video, I shared some of my content marketing strategies for lead generation.
I talked about:
- How content marketing works
- Why content marketing works to generate free leads
- Some simple ideas to help you get your content marketing going (if this strategy is something you want to use in your business).
- How content marketing can help your business even if you are using paid lead generation strategies
How to Generate Free Leads for Your Business with Content Marketing
Shoot me a comment below and let me know your thoughts and any questions you have about this episode of the Power Hour.
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