If you are building any type of a business online, you’re probably aware that lead generation is one of the most important activities that needs to happen on a daily basis in order to grow.
No leads = no business.
And there are literally endless ways to generate leads online.
Some cost money and some don’t, some are faster than others, some stand the test of time, some generate higher quality leads than others… they are all different.
Lead generation is definitely not a one-size-fits-all game.
Certain strategies work better for some, and other strategies work better for others. Which strategy you choose is really a matter of personal preference.
My favorite way to generate leads for my business is (and always has been) content marketing.
I LOVE creating content for my audience and being able to generate free leads with it.
As a matter of fact, right now all of the leads that I’m generating for my business come directly from my YouTube channel and my blog. These are all 100% free leads from content marketing.
In this video, I shared some of my content marketing strategies for lead generation.
I talked about:
- How content marketing works
- Why content marketing works to generate free leads
- Some simple ideas to help you get your content marketing going (if this strategy is something you want to use in your business).
- How content marketing can help your business even if you are using paid lead generation strategies
How to Generate Free Leads for Your Business with Content Marketing
Shoot me a comment below and let me know your thoughts and any questions you have about this episode of the Power Hour.
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