If you are using Instagram at all to market your business or product or service, you will have a lot more success if you learn how to attract targeted followers.
In other words, it will do you NO good to put your message in front of people who either:
1) Have no interest in what you are promoting or
2) Are not active on Instagram and never even SEE your posts.
Here are a few tips to help you get your message in front of the right people (YOUR target audience).
How To Attract Targeted Followers On Instagram
1) Follow Company and Industry Hashtags
Are you trying to target people in a particular company or industry?
If so, do a search for specific company names under hashtags and follow the people who are active within that hashtag.
For example, one of my target markets is women in the Network Marketing industry. I have an awesome blogging platform that can help them in their businesses (and I offer extensive training on how to go about using a blog to build a business in the network marketing industry).
So, in my case, I would follow the people that come up under hashtags of company names that are primarily women (#marykay, #avon, etc).
What will typically happen is that many of the people you follow will follow you back…
And the key is to not simply follow them, but to interact with as many people as possible.
For example, go through and like other people’s posts and leave comments and compliments. This will make people more likely to interact with you.
2) Follow Industry Event Hashtags
Every industry has events. If you know the name of some of the big events that are happening in your industry or niche, there’s a pretty high likelihood that they each have a hashtag.
Following event hashtags is a great way to get in front of people that are super targeted in your exact niche.
And again, the key is to engage with them… find the ones that are active, the ones that fit your exact avatar (the profile of your ideal client or prospect) and comment on their posts and maybe answer a question.
3) Follow Different Interest Hashtags Related To Your Niche
Depending on what your target niche is, there will be some interests specifically related to it that you can follow.
For example, if you are in the weight loss niche, you could follow hashtags related to any type of exercise (yoga, personal training, pilates, crossfit, pure barre, etc). You could also follow hashtags associated with different types of diets (paleo, raw, vegan, etc).
If you are in the surfing niche, you could follow hashtags related to different popular surf beaches, or surfboard brand names.
Get the picture?
4) Follow Your Competitors Followers
If you know of some of the other big names in your particular niche, you can go to their profile and see who’s following them.
Chances are that some of these people will be your target audience as well.
The key here is to go through and see who is active and who meets your criteria for your ideal profile, and follow them.
Then… be sure and engage with these people… like their posts and comments, etc.
**That goes for everything on Instagram, across the board. If you want people to engage with you, you have to engage with them. 🙂
I hope this has been helpful and has helped to give you a better understanding about how to attract targeted followers on Instagram.
Because, again, if the people that are following you are not interested in what your posting, it won’t do you any good. The key is to find your target audience.
Have questions? Leave them in the comments below and I’ll be sure and get them answered right away.
Has this been helpful? Let me know that in the comments below as well!
What’s my next step?
Once you have a target audience on Instagram, the key is to get in front of them with VALUE.
What’s the best way to do that?
Using a blog is the best way I’ve ever seen.
And I truly look forward to helping YOU have the best year of your life.
Life is what YOU make it,
Amy Starr Allen
Founder of the Next Level Mastermind
Have questions about How To Attract Targeted Followers On Instagram? Please leave them below in the comments stream and I’ll get them answered for you right away.