high converting headlines

5 Tips For Creating High Converting Headlines

In Blogging, Online Marketing, Tips by Amy2 Comments

Did you know that your headline is literally the most important part of your blog post?

Why is this?

Statistics show that 8 out of 10 people who show up on your blog will read the headline of a given post, but only 2 out of 10 will read the rest of the post.

Therefore, it’s really important to make sure you write compelling headlines for your blog posts.

Here are a few tips to help you create high converting headlines.

5 Tips For Creating High Converting Headlines

1) Keep Your Headlines Around 6 Words Long

If you can keep your headlines to 6 words (or close to that), you are in good shape. This has been shown to be the ideal length of a headline.

Also, once you go over  65 characters, your full headline will no longer show up in the search engine results, so try to keep it under 65 characters for best results.


2) Ask a Question in Your Headline

Asking a question in your headline is an excellent way to engage your reader. When they are able to answer the question with a “Yes!” as if it was written directly for them, they are MUCH more likely to want to open your blog post and read it.

The word ‘You’ is also a really good word to use in your headlines, because it makes it feel like a conversation between you and your reader, which works really well.

Here’s an example:

“Do You Have What It Takes To Succeed?”


3) Use Negative Words in Your Headlines

Negative words touch on people’s emotions, which is always a good thing when it comes to engagement with your readers.

Using words such as “without”,”stop”, “never”, and “worst” in your headlines is a great way to catch your reader’s attention, tap into their emotions and insecurities, and make them want to read the post to solve their specific problem.

Here’s an example:

“10 Things Your Sponsor Will Never Teach You”


4) Use Numbers in Your Headline

People love lists. Knowing that there’s a list inside of your blog post (based on what they read in your headline) is a great way to encourage readers to open your post and read it.

Using lists is an efficient way to deliver content to your reader, and when they see a number in the headline it sort of ensures them that their time will not be wasted when they open your post. It tells them that they will be able to get what they came for in a  clear, concise, and efficient manner.

Here’s an example:

“10 ways To Boost Your Blog Traffic”


5) Use Powerful Adjectives in Your Headlines

Interesting and powerful adjectives in your headline will make it much sexier AND dramatically increase the results when it comes to people clicking through to read your full post.

Some examples of these adjectives would be words like ‘Effortless’, ‘Essential’, ‘Mind-Blowing’, ‘Game-Changing’, ‘Strange’.

Here’s an example:

“15 Mind-Numbing Facts and Figures About YouTube”


Here’s an infographic to help you.

(Embed code is provided underneath, feel free to embed on your website and share with your friends.)

5 tips for creating high converting headlines

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By following the steps above you should be able to create a high converting headline every time and get way more eyeballs on your blog content.

Keep in mind, you don’t need to use all 5 tips in every headline… just use as many as you can that make sense for any given post.

And if you create some headlines that don’t get a great open rate, don’t worry about it. It usually takes a few tries to get it right even if you know what you are doing.

Learn from your audience, too. They may prefer certain types of headlines over others… so just notice which headlines get you the highest click through rate and you will learn what works best for your target audience (every niche is slightly different).

And, now that you have your headline strategy down, go here to learn how to provide value for your audience.

And now I want to hear from you…

Was this post helpful? If so, tweet about it. 🙂

What other tips do you have to create high converting headlines?

Please share your comments and questions below.

Talk soon, friend!


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  1. I love interesting headlines…even if the blog is lame ( yours never are :)) a good headline keeps you reading. Great post!!

    1. Author

      Haha. I know, right, Andrea? I especially love the ones on the trashy magazines at the grocery store checkout line. They keep me highly entertained. 🙂

      Thanks so much for stopping by today!

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