A huge mistake I see people making that gets in the way of them attracting the right clients or team members into their businesses, is that they go for the ‘quick sale’ by using words like cheap, fast, and easy in their messaging.
These words resonate with a certain type of audience…
So, think for a minute about the business you’re building.
What kind of clients or customers are you wanting to attract?
Typically, when we use words like cheap, fast, and easy in our messages, it attracts people who:
- Are not willing to take responsibility for their own success- they want you to do all of the work for them.
- Have a belief that they should get extraordinary results for not a lot of investment (time or money) on their part.
- Have stories and excuses for why they can’t have what they want.
- Are broke- and even if they had the money your offer would not be a good fit for them because of their mentality.
- Are super stuck.
If you tend to attract people who fit into any of these categories, I invite you to take a good look at the language you’re using in your marketing.
Your message is what determines the quality of the people you attract. <<–Click to Tweet this!
The 3 Most Important Things to Consider When Crafting Your Message
There are 3 main things that must be taken into consideration when crafting your message for your audience. Making a few quick and easy tweaks to these 3 areas, can have a significant impact on the results you create through your messaging.
1- The Words You Use to Describe the Problem You Are Solving For Your Audience
Often times, when we are referring to the problem that our target audience has that we are attempting to solve for them, we use words like struggle, overwhelm, stuck, and broke.
Here’s something to consider:
High-quality clients and leaders do not look at the world through the eyes of struggle.
So, if you would ideally like to attract some leaders or some high-quality clients into your business, you may want to speak their language.
Many times, people who regularly use the word struggle in their vocabulary, are the same people who are waiting for someone else to save them.
Personally, as a business owner, I don’t want to position my work in a way that I have to save anybody. That’s simply not a fun place to work.
I love to work with people who take responsibility for their own results, because the I can help them CHANGE the results they are already getting.
See the difference?
2- The Feelings You Use in Your Message
When relaying a message to our audience, it’s important to get into our own heart and to tap into our emotions. This is the best way to resonate with your audience on a deep level.
The key is to be mindful of what the main emotion is that you’re transmitting.
Rather than an emotion of doubt and pain, we can simply switch to transmission of possibility.
You can say something along the lines of,
“This is totally possible! Here’s how I know… I did it, and these other hundreds of people (clients, team members, etc) have done it as well.”
Maybe you’re an empath and you can’t help but tap into the pain your audience is feeling. Maybe you’ve even felt it yourself at some point in your journey.
That’s fine, but you just need to be careful that you’re not transmitting at a sad level, because if you do, your audience will feel the sadness coming through.
Now, don’t get me wrong… it’s important to go there- to where they are or where you’ve been- to be able to connect with your audience at a deep level.
The key is to know how to then talk to your audience without transmitting the sadness through your message.
One thing that works well for me is to go there, to feel the heavy emotions and digest them.
Then, go out into nature or listen to music, or do whatever connects you with possibility, and joy, and happiness, and delight.
Then, come back to your message and ramp up the sense of possibility.
That positive passion you have for your work is pure magnetism for other people.
So turn up the volume on that sense of possibility and what you know can happen for your audience.
3- The Stories You Tell
What kind of stories do you use in your messaging?
Are your stories super safe? Are you starting to get bored with them?
Many times, we are afraid to tell the deepest darkest stories that are truly responsible for making us who we are or for getting us from where we once were to where we are today.
At some point, you need to ramp up the stories you’re telling if you really want to connect with people on a deep level.
What’s the story you’re too nervous to tell?
What’s the story that you’re really embarrassed about?
What’s the story that you’re not sure people will will still like you if you tell it?
THESE are the types of stories that will seriously transform the type of results you’re getting in your business.
Because these are the stories that your audience has as well, and they’re too afraid to tell them…
So, not only will they resonate with you on a much deeper level when you tell these stories (because they will see themselves in them), but it will also open them up to a whole new world of possibility.
When you shine your light, you give others permission to do the same.
There you have it…
Making a few simple tweaks to these 3 areas of your messaging can seriously change the results you’re getting in your business, as well as the type of people you are attracting.
Now, I’d love to hear from you.
If you were to change 3 things right now about your messaging, what would those be?
Writing down your answers helps you find clarity and gets you one step closer to implementation. Leave your answer in the comments below.
Remember to share as much detail as possible… your comment may just be what someone else needs to have a breakthrough.
Thank you, as always, for bringing your open and generous heart to this community.
With so much love,