Did you know that according to Google, YouTube reaches more 18 to 49-year olds in an average week than all cable TV networks combined? I also read a stat from Wyzowl that 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. Understanding these numbers is important when it comes to building …
5 Ways to Use Facebook Stories to Stand Out and Build Your Brand
Did you know that people are viewing Facebook Stories an average of 4 times MORE than their newsfeed? Are you currently utilizing Facebook Stories for your business? If you’re ready to find out how to tap into this goldmine by learning exactly what Facebook Stories are and how to use them properly for best results when it comes to promoting …
How to Find Your Target Audience for Facebook Ads
Have you ever wondered how to find your ideal target audience (people you should target for best results) for your Facebook ads? One of the easiest ways to determine who to target in your Facebook ads, is by checking out who your competition is targeting! In this quick video, I will show exactly how to see who others in your …
7 Ways to Generate Leads on Facebook
Facebook is one of my favorite places for lead generation online. In this brief tutorial, I will show you how to to generate leads on Facebook (7 ways- PLUS 2 bonus tips!). I will show you how to generate leads on your Facebook profile, in your Facebook groups, on your Facebook page (s), using Facebook ads, and using Facebook live …
How To Schedule Your Facebook Posts
If you are having trouble staying consistent in your Facebook groups and pages, this simple hack will help. In today’s video I will show you how simple it is to schedule a Facebook post. Once you see how easy it is to schedule your posts on Facebook, you can create your Facebook content for the week (or month) all at …
How to Get More Engagement on Facebook Groups, Pages, and Profiles
Have you ever noticed that it’s tricky to get a lot of engagement in your Facebook groups and Facebook pages? And here’s the thing: if you aren’t getting a lot of Facebook engagement, the Facebook algorithm will not show your posts to many people and your organic reach will be slim to none. Often times, unless we pay for Facebook …
#019: 5 Lessons I Learned from My Viral TikTok Video
Podcast: Play in new window | Download | EmbedSubscribe: Android | RSS | MoreLast week, I posted a video on TikTok that now, one week later has 105,800 views and 11,100 likes and 80 comments. What’s funny is that this video was something I didn’t really put any thought into. I volunteer at my daughter’s school store on Fridays, and …
What Is Split Testing? (and a Quick Demo)
As an online marketer, you may have heard the term split testing (or A/B/ testing, or A/B split testing). Basically, split testing is a marketing strategy that allows a person or a business to test 2 different options of ads, emails, capture pages and other components of a marketing campaign against each other by driving traffic to both and seeing …
How to Use the TikTok App For Business
If you follow me on Facebook, you are probably aware that I love the TikTok app. It’s one of my favorite ways to have fun, relieve stress, laugh a lot and spend quality time with my kids. And, maybe you think it’s only for teenagers… Yes, the teenage demographic is big on TikTok, but it has potential for us older …
Where to Find Royalty Free Images To Use in Your Marketing (And My Favorite App to Add Text to Images)
Images are becoming a huge part of branding and marketing these days. They are crucial for social media (Instagram is quickly becoming the go-to platform for marketing and it’s all photo based), and it’s important to have great images on your website and social media channels as well. I just received a question about this, so I figured it would …
#014: Daily Themes to Increase Engagement on Your Facebook Fan Page
Podcast: Play in new window | Download | EmbedSubscribe: Android | RSS | MoreIf you have been building an audience on your Facebook fan page, you may have noticed that it’s often hard to get any engagement unless you boost your post and pay for traffic. A couple of things that are super important when it comes to the Facebook …