Building Rapport: Be Authentic (Don’t Fake It Til You Make It)

In Online Marketing, Personal Growth, Success, Tips, Videos by Amy5 Comments

Building Rapport: Be Authentic (Don’t Fake It Til You Make It!)

Building RapportHave you ever heard the saying, “Fake it til you make it”? Well, I must admit, I totally disagree with this philosophy… I believe that building rapport (which is essential when building any kind of business) requires being authentic and transparent and telling your story, honestly.

The only way to truly connect with people is to be authentic. And building rapport can certainly not be done while ‘faking it til you make it’.

Being authentic and transparent allows people to see a part of you that they may be able to connect to on a deeper level, and this connection is what will help you to start building rapport with your prospects, customers, and business associates.

Being authentic is equally important when building and maintaining friendships, as it’s literally impossible to truly become friends with people if you’re not comfortable disclosing your true self.

Tell Your Story

When you’re building a business of any kind, one great way to build rapport and connect with people is by telling your story. It’s extremely helpful when you’re building rapport for the people you come in contact with to understand your background and what brought you to where you are today, your current reality.

When you telling your story and your being authentic and completely transparent, it creates trust in a way that cannot be obtained when you’re ‘faking it til you make it’. People tend to trust people who are REAL… people they can actually relate to.

Success on a Silver Platter? I Think Not!

The reality is that most successful people were not handed their success on a silver platter… most of them have a background that is much different than their current reality.

When we share where we have come from and some of the things that we may have had to overcome to get to where we are today, it not only builds trust and is great for building rapport, but it’s also often very inspiring to the person listening as it often helps them to realize that if you can do it, so can they!

In this video, you can hear my story…

I realize it’s not pretty… but that’s okay. And, as I mentioned in the video, I seriously have no regrets because the experiences that I’ve had in my past are literally what have led me to where I am today.

And this is true for you as well… so don’t be ashamed of your story! It’s YOU… and that’s certainly something that you should not be ashamed of.

And, like I said in the video, where you’ve been in the past has nothing to do with what you are capable of achieving today or in the future… the past is simply a stepping stone that leads us to what’s next.

So be authentic… and by doing so you’ll start to find that you’re building rapport on a much larger and deeper level with people, and your business will explode as a result of this.

Please leave your comments regarding any tips, feedback or questions about building rapport and being authentic… and if you’ve enjoyed this post, be sure and share the love with your friends and followers. 🙂

Expect Abundance,

P.S. Would you like to learn more about being successful by being authentic? Get free instant access to my video bootcamp: 7 Keys To Your Autehentic Success Online now!


  1. Amy, good advice. Also, I believe it is fair and often wise to use the stories of others while you’re developing your own.

    If you’re prospect is a school teacher who would like to pay off her mortgage with your opportunity, introduce her to someone who has done just that!

    Ultimately, if we concern ourselves more with our prospects wants and needs, we will be less inclined to “fake it til will make it.” It’s really about them not us.

  2. Pingback: Internet Marketing Success Tips | How to Use Content Marketing Strategies to Create an Asset Online | Amy Starr Allen

  3. Hi Amy, read this post and listened to your video and you really have experienced life in many ways. I does again show your authenticity and show that we all make mistake and the good part is we learn from those experiences! Thanks for your help as we travel our journeys! Ralph

    1. Author

      You’re so welcome, Ralph. I’m so glad our paths have crossed. 🙂 xo

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