The way that I like to explain attraction marketing is that it’s like becoming the ‘hunted’ instead of the ‘hunter’ in your business.
It’s a marketing methodology that gets your message (and products and services) in front of the people that actually WANT them, rather than you having to tell your friends and family and anyone who will listen about things that they literally have no interest in.
Attraction Marketing is something that I’m extremely passionate about and here’s why…
About 9 years ago at this time of year, I was getting ready to throw in the towel in my home based business.
After many years of exhausting my energy, trying everything I could think of to build my business, and just spinning my wheels, I had had enough.
Nothing I was doing was moving the needle, nothing was working.
I hit my rock bottom when, after promising my kids I would take them to Disney World for Thanksgiving when I hit a goal I had set for myself in my business, and I had to go back on my word to them.
After running myself ragged to achieve my goal on time (and I had been shooting for this goal for 5 years leading up to this, too), I didnâ€™t hit the goal.
Meanwhile, my kids had been SO excited about the trip that they made a calendar and were crossing of the days counting down to Thanksgiving when we were supposed to be leaving on our trip.
So having to have the conversation with them to tell them that we werenâ€™t going was one of the hardest things Iâ€™ve ever done. Not only were they so disappointed, but I felt terrible, like a total loser. I felt like I was failing in my ability to be a positive role model for my kids, and to lead by exampleâ€¦ because, no matter how hard I tried (for over 5 years!), I couldnâ€™t get ahead in my business.
And then one day everything shifted for me.
I Was Introduced to Attraction Marketing
I met someone who was having an enormous amount of success, and she wasnâ€™t doing any of the things that I was doing (things that I despised doing). I was shown another way of marketing, another way of building my business.
And, unlike everything that I had been doing, it did NOT include making cold calls, plastering cars in parking lots with flyers (or any type of spam whatsoever), or pestering my friends and family for their support. It was a completely different approach to getting my message out into the world.
I started to learn a MUCH more effective way of marketing. I learned a way that helped me build a brand and an audience of targeted people who were actually seeking out what I was offering.
And very quickly everything changed for me.
Not only did I start to achieve resultsâ€¦ but I was hitting my goals BEFORE the date I set to hit them and I was surpassing the goals I was setting.
I was also LOVING what I was doing. This was a totally new way of feeling because that was certainly not the case when I was cold calling and spamming.
I hit the 6 figure mark in my business 10 months later (ahead of schedule), and I took my kids on that trip to Disney World! We went big, it was a total first class experience at a beautiful resort. It was the best vacation, and the best feeling ever.
Here is the post on Facebook with a picture of the calendarâ€¦ I cried again when I read it today.
Since then, I have never looked back.
I share all of this for a few reasons.
1. If youâ€™re currently struggling to achieve the results you would like to achieve in your business, know that youâ€™re not alone. Thereâ€™s no reason to feel alone, and there are some amazing resources available to you to help you turn things around for yourself. One of the resources is my 5 Day Attraction Marketing Challenge that Iâ€™m sharing with you for f.ree beginning on Monday, January 13th. You can sign up to get access to it HERE.
2. Remember that this too shall pass. Everything in the world is constantly changing (the good and the bad) and so this could very well be your time to have that breakthrough youâ€™ve been waiting for.
3. Moments of discomfort and â€˜feeling like a failureâ€™ are GIFTS â€“ theyâ€™re opportunities for you to learn and to grow. Take these opportunities. Donâ€™t just sit there feeling sorry for yourself when you can actually act on opportunity to turn things around.
I feel stronger and more alive because of the challenges Iâ€™ve been able to overcomeâ€¦ I wouldnâ€™t trade any of them, because they have all caused an enormous amount of growth (and miracles) in my life.
And now, because of my pain, struggle and frustration, Iâ€™ve come to completely fall in love with Attraction Marketing. Itâ€™s what I teach now, because Iâ€™m so passionate about helping others to have that same breakthrough that I did.
So, let me help you.
For 5 days, you and I and a group of others get to go on this awesome journey together. This is one of those absolutely-nothing-to-lose-and-everything-to-gain opportunities.
The worst that happens is that nothing changes (which is basically impossible unless you just flat out donâ€™t even show up).
The best that happens? Things change for the betterâ€¦ you learn a new way to do things, one that makes you feel like you are contributing to the world, not spamming it. You feel like you are living your purpose, and you start to see measurable RESULTS in your business. All good things.
Here are the quick facts for the 5 Day Attraction Marketing Challenge:
1. We start on Monday, January 13th.
2. Itâ€™s my gift to you (thereâ€™s no charge).
3. You can register here.
If you participate, here are just SOME of the things you’ll learn:
✔️ DEFINING YOUR TARGET AUDIENCE
Get crystal clear on who your specific target audience is so that you can create a message in your marketing that speaks directly to them.
✔️ BECOMING THE AUTHORITY
How to define the problems and challenges of your target audience so that you can solve them and become an authority in your niche.
✔️ SERVING YOUR AUDIENCE
Learn how and where to create and post content that serves your audience to help them get to know you and want to do business with you.
✔️ BUILDING YOUR AUDIENCE
Learn how to continuously be building your audience of targeted loyal followers want what you have to offer.
I have a few other things to show you as well, and I will be breaking it down into bite-size pieces and giving you just a little each day for 5 days so that you have time to implement, one step at a time.
By the end of the 5 days, you will have your fresh clean new marketing plan in place for 2020.
How exciting is that?!
If this is something you’re interested in, go ahead and secure your spot right here.
I’m so excited to help you get your marketing dialed in so that we can rock 2020.
Let me know if you have any questions… and I’ll see ya soon!
Holy smokes.. this post almost made me cry… Wow.. Seriously.. having to face your kids in the way you did and tell them you couldn’t make the trip.. felt like a knife in the heart while i was reading.. but you turned it around and BAM! Made it happen.. Such a great story and so much inspiration! Thanks for sharing Amy… Also love your point about how Attraction marketing is what turned it around… I have a similar story as you know… wasn’t until I started implementing attraction marketing that I had success. You ROCK! Looking forward to your bootcamp.. I know it will helps so many people..
Yes, I know you can relate, Paul. And, yes, I did NOT like having to go back on my word to them. I even left out some of the other details where it got even worse, but you get the picture. 🙂 Good thing I never gave up and found something that actually worked to to turn things around for my family. And so did you. Yay!
Solid tips and concepts on attraction marketing and why!
Glad it was helpful, Donald. Thanks for stopping by!