Have you ever heard the saying,
“The fortune is in the followup?”
When building a business online, one of the first mistakes people tend to make is giving up when their ‘leads’ don’t purchase something from them right out of the gate.
We live in an instant gratification kind of society these days and, unfortunately, many people have been trained to expect people to whip out their credit card and buy something the minute that they meet you.
The truth is (and statistics show proof of this) that it takes people an average of 7 ‘touches’ before they will be ready to do business with you.
This is where the follow up comes in…
Email marketing is one of the best ways to develop a deeper relationship with people, to let them really get to know you, and to provide value to your audience on a daily basis.
Your email list is your biggest asset when it comes to marketing any type of business online.
So in this Power Hour episode, we did a deep dive into email marketing. You will learn things such as:
– the difference between email marketing and social media marketing
– the power of your list
– how to use lead magnets to attract your target audience
– What to include in your welcome email
– tips for better deliverability and higher open rates, and
– LOTS of ideas for things you can include in your emails to connect more deeply with your audience
I gave you 10 tips that you can implement today so that you can start to see better results immediately with your email marketing.
10 Email Marketing Tips for More Effective (and Profitable) Follow Up
Shoot me a comment below and let me know your thoughts and any questions you have about this episode.
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