Relaunching Your Blog After a Sabbatical PLUS Providing Value Vs. Pitching
In today’s episode I will be answering some specific questions that came in from one of my readers, Chris. These topics will be important to understand and so helpful for you if you feel like you have been branding your company instead of yourself, as well as what to do if you have been missing in action for a while and want to resurface.
Chris asks:
“I’ve been blogging on/off for years and I stepped away for a while to deal with some family things, so my blogging challenge now is to “relaunch” my blog and get back in touch with my list I had built, if that’s possible? Â Sort of awkward to restart, or start over.
My other challenge is to switch from pitching my company like I did years ago and now come up with ideas for blogging that are generic and provide value.”
Enjoy the episode!
Key topics discussed in this episode:
- How to reintroduce yourself to your list after being missing in action for a period of time
- Why it’s important to brand yourself, not your company
- Providing niche-specific value vs. company-specific information
- 5 ways to generate leads from your blog without being pitchy
- Adding a call to action (linking to a capture page) in your p.s. line after providing value
- Providing product reviews on your blog, for products within your niche (not only products in your company)
- These tips are NOT specifically for people in the Network Marketing niche
- Adding a category to your blog to keep company-specific content cataloged
- You can keep your blog specific to the degree that people don’t even know what company you’re in- creates curiosity
- Adding a ‘Work With Me’ tab to you blog
Items mentioned in this episode include:
- Submit Questions to Amy
- Episode 2: 5 Simple Ways to Generate Leads From Your Blog
- Freebie: Visual examples of lead magnets
- Thrive Market
- How to Become a Master in Your Niche
- Subscribe to this podcast
Was this episode helpful? I’d love to know your biggest takeaway or aha moment in the comments below.
Comments
Hi Amy; I just listened to the podcast, and I guess I will be headed over to listen to episode 2. 🙂 I need to do better at generating income for both of my sites. Not sure what products I can find to sell on the midway marketplace but there has to be some. I actually had an experience where followers missed me. Three of the people who follow the midway marketplace contacted me directly when my site was down. Somehow my domain name had expired. Two of them emailed me directly to make sure I was okay. One called. And when the number he called was no longer in service he called the local police and had them come to my house. Writing about that was a great feeling. But you are right unsubscribes generally only happen after an email. This is when they think do I really want or need to keep getting these messages. Great podcast. You shared a lot of good stuff. Keep it up, Max
Thanks for the feedback, Max. So glad it was helpful and, yes, certainly listen to episode 2… I think you’ll gain a lot of clarity about how to build a list of your ideal clients that way.
Obviously your audience adores you… you just need to offer them ways to opt-in so that you can stay connected to them and offer them all of your value! 🙂
This was a great podcast Amy! I love that… generate leads without being pitchy, As Tanya would say… “be cool strategy”. The coolest thing about a blog is that you can walk away and come back, and when you come back, you’re not starting from scratch. Every blog post is Valuable online real estate, which equals Leverage… I want as much of it as I can get… It’s Free! 🙂
Appreciate your insight!
Robert Frank